For decades it’s been known that teenagers hold the buying power in the market. Living with their parents, they have little expenses and bills to pay. It’s no wonder when asked which car they’d most like to have, the number one response was a Ford Mustang. However, there was one catch to the story; the car had to be within their reach. This meant they couldn’t pick exotic cars which they won’t have funds for.
Interestingly enough the study also concluded that people in their early to mid twenties preferred the Honda Civic. This however, is not surprising when you look at it closely. More teens get a free ride with insurance and gas when living with their parents. When they have to worry about finances the researches found practical cars such as the Civic, Ford Focus, and Corolla rained supreme.
The study found interesting comparisons between gender as well. While not surprising, the VW Beetle was common among women, but not even worthy of mention among the men.
Among older people the Mustang just doesn’t seem practical. The gas millage it gets isn’t anything near a Civic. However, there’s the obvious power difference - which many people don’t need. The insurance prices for Mustangs and other sports cars are also outrageous, sometimes costing thousands per year.
Advertisers have known this for years and have marketed many different types of after market parts for cars that are considered for teens. The abundance of mustang body kits and other expensive and un-needed upgrades is amazing.